LE CHARME
A PLACE TO REMEMBER
CONTEXT
Le Charme is a restaurant built around a simple yet innovative idea: creating memorable dining experiences while reducing unnecessary food waste. Their concept embraces two atmospheres — a light, refreshing setting for daytime lunches and a darker, intimate ambiance for evening dining. Every detail is designed to enhance the guest experience, from the menu flow to the way dishes are served.
CREATION
Working together with New Challenge Agency, we were invited to shape the visual foundation of the brand. As a collective team, we developed the branding, designed the logo, and explored the concept for the website. Through close collaboration, we created an identity that reflects Le Charme’s duality, innovation, and welcoming spirit.
The result is a brand experience that not only aligns with Le Charme’s vision but also enhances the atmosphere they aim to share — a place that stays with you long after you leave.
