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ISLANDS OF MALUKU

MELANESIA

ALL PROJECTS

CONTEXT

Maluku, Melanesia began with a simple intention: to honour the first generation of Moluccans who arrived in the Netherlands in 1951. To commemorate their sacrifices and preserve their legacy, we created a special design that naturally grew into a brand —

one embraced across generations.

Mockup - Sa'wae Web copy.jpg

CREATION

Following this early momentum, we continued to explore the rich diversity within the Moluccan islands. By learning more about each island’s Indigenous culture, languages, and stories, we aimed to highlight the depth of our shared heritage while celebrating the unique identities that exist across Maluku. The brand became a space for representation, learning, and connection.

Over the years, we have taken part in numerous Moluccan and Indonesian community events throughout the Netherlands, bringing us closer to the people who inspire the work. The support, conversations, and heartfelt messages we’ve received have strengthened our commitment to celebrating our culture and shared history together.

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