JAWALATINO
SALSA, BACHATA, KIZOMBA DANSSCHOOL
CONTEXT
Jawalatino is a long-established dance school known within the Latin dance community in Rotterdam. While they have enjoyed many successful years, their growth has slowed due to rising competition and younger studios entering the market with fresh concepts. Although their loyal students continue to return, Jawalatino aims to become more accessible to a wider audience and attract new dancers across different generations.
CREATION
To support this transition, a full visual rebrand was created — including a new logo, refreshed brand identity, and a modern website. The updated platform makes it easier for users to sign up for Salsa, Bachata, and Kizomba classes, while also offering access to their dance merchandise. The core goal of the redesign is to strengthen connection, create a welcoming atmosphere, and position Jawalatino as an inclusive space for dancers of all backgrounds.
STATUS
All design assets, including the rebrand and website concept, have been fully developed. These materials are currently under review and may be implemented by the dance school in the near future
